Pink October: PPM teams in Senegal stand alongside women

For Pink October 2026, Promotion Médicale du Sénégal (PMS) joined forces with its partners to raise breast cancer awareness and encourage screening. This collective initiative reflects the commitment of PPM teams on the ground.

Informing, supporting and bringing people together: these three objectives guided PMS’s participation in the annual campaign. Throughout October, the teams shared awareness messages, highlighted the importance of early screening and engaged with healthcare professionals, particularly midwives. These encounters gave the campaign a practical dimension, working closely with those who support women every day.

Pink also took centre stage as a visible sign of solidarity with women affected by the disease and their loved ones. By wearing the campaign’s colours, staff sought to remind people that behind the products intended for patients are women, families and individual life stories.

The campaign also brought the PMS/PPM teams closer together around a shared commitment. Beyond October, they want to keep this message alive: to continue talking about breast cancer and keep screening in focus. Everyone contributed to this commitment with conviction and a strong connection to the people they serve.